Beauty Intelligence™
Evidence-Based Beauty & Wellness Research Since 2012
Hi, I’m Aubrey Awayion. For 13 years, I’ve been researching beauty and wellness with one goal: helping you make informed decisions based on evidence, not marketing hype.
Beauty Intelligence™ is my methodology for understanding beauty from the inside out. Since 2012, I’ve researched how inner beauty – whether through faith, purpose, or wellness – creates authentic outer radiance. Queen Esther’s year-long beauty preparation proved what modern science now confirms: transformation begins within. This principle guides everything from my ingredient analysis to K-beauty research.
My scientific foundation includes hands-on medical research experience at a major university hospital, where I specialized in cell culture and cytotoxicity testing – evaluating how chemical compounds affect cellular health. This laboratory background gives me unique insight into how ingredients actually interact with our cells, not just what marketing claims or influencers suggest they do.
My Broadcasting & Cinema degree taught me to question narratives. My M.A.T. focusing on Literature helps me analyze the stories brands tell. After 500+ articles, I’ve learned that true beauty often comes from simple wellness practices, not expensive products.
Aubrey Awayion
Beauty Intelligence™ Creator
M.A.T. Literature
B.A. Broadcasting & Cinema (Aesthetics)
500+ Articles Since 2012
10,000+ Monthly Pinterest Viewers
What Is Beauty Intelligence™?
Beauty Intelligence™ is my evidence-based methodology for analyzing beauty and wellness claims. Instead of accepting marketing at face value, I investigate:
Ingredient Research
What concentrations actually work? Which ingredients have real studies? What’s just marketing fluff?
Wellness Connection
How do nutrition, stress, and lifestyle affect skin? Which wellness practices have evidence?
K-Beauty Analysis
Which Korean beauty trends are backed by science? What’s cultural wisdom vs. marketing?
Recent Beauty Intelligence™ Research
K-Beauty Science vs Marketing: 3 Products Beat 10 (Proven)
Scientific evidence proves 3-4 products outperform 10. EWG database reveals 73% of K-beauty products contain hazards. Save $4,320 yearly with evidence-based routines.K-Beauty Ingredients: The Evidence
Breaking down snail mucin, centella asiatica, and other K-beauty ingredients - what research actually says.What 13 Years of Research Revealed
- Most skin issues start internally - gut health, hormones, and stress matter more than topical products
- Simple routines work best - 3-4 products beat 12-step routines
- Price doesn't equal performance - I've found $10 products that outperform $200 ones
- Natural isn't always better - some synthetics are safer and more effective
- K-beauty has gems and gimmicks - I help you identify which is which
- Wellness practices often beat products - sleep, hydration, and nutrition are foundational
Full Transparency
Website Articles: Zero affiliate links – I removed them after a brief test period to keep my analysis completely unbiased. All 500+ articles remain commission-free to ensure unbiased analysis.
K-Beauty App (Coming Soon): Will include clearly marked affiliate links to support development and maintenance. Product recommendations in the app will be based on the same evidence-based criteria I use in my articles.
My Commitment: Full disclosure whenever I have any financial interest. Editorial independence on this website will never be compromised.
What You'll Learn Here
- How to read ingredient lists critically
- Which concentrations actually work
- When wellness beats products
- How to spot greenwashing
- Why your gut affects your skin
- Which K-beauty trends have merit
- How stress impacts appearance
- What “clean beauty” really means
- Building evidence-based routines
- When to splurge vs. save
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Frequently Asked Questions
I believe in making intelligent, informed decisions about beauty based on evidence rather than marketing claims. Beauty Intelligence™ means understanding the ‘why’ behind what works, not just following trends blindly. It’s about being smart with your beauty choices.
Zero affiliate links – I removed them after a brief test period to keep my analysis completely unbiased. All 500+ articles remain commission-free.
The upcoming K-Beauty Investigator App will include clearly marked affiliate links to Amazon to support its development and maintenance. Product recommendations in the app will be based on the same evidence-based criteria I use in my articles.
I believe in full transparency: when I have any financial interest, you’ll always know about it.
No, I cover all types of beauty and wellness approaches. I focus on what works based on evidence, whether that’s organic, synthetic, or wellness-based. I believe in honest analysis over ideology. Sometimes a synthetic ingredient is safer and more effective than a natural one.
K-beauty represents interesting innovations and cultural beauty practices worth examining. Korea invests heavily in skincare R&D. However, I approach it critically – not everything from Korea is revolutionary, and I help readers understand what’s genuinely useful versus marketing hype.
I’ve been writing consistently since 2012, before influencer culture existed. I don’t accept sponsorships for my articles. My goal is education, not sales. I want you to buy less but choose better. Most importantly, I cite research and acknowledge when evidence is limited.
Absolutely! While I dive deep into research, I always explain concepts clearly. I believe everyone deserves to understand what they’re putting on their skin. Start with my basic guides, then explore deeper topics as you learn. Beauty Intelligence™ is for everyone who wants to make informed choices.
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Explore 500+ evidence-based articles on beauty and wellness.
